QUALITATIVE RESEARCH
VIDEO + RESEARCH for BRAND & PRODUCT DEVELOPMENT
Qualitative research is one area that we have been using video in an innovative fashion to help inform brand decisions and product development. Since 2006 we have been utilizing video to better understand consumer behaviour and provide an emotional intelligence to insights reporting. Our work includes ethnographic research, documentary field study, in-depth interviews, focus groups, and other customized methodologies. We work with research agencies, brands, and organizations to deliver their final report in a documentary film format.
Ethnography
Immersive observational research brings a different level of insight to the research process. We have used video to bring ethnographic insights to life for over a decade.
In-depth interviews
Whether in the home, the workplace, or in the field we are experts in sensitive field work and in-depth interviews.
product evaluation
From vehicle testing clinics to food and beverage trials we have worked in all aspects of product testing and evaluation. Video brings context and visual insights to the product development process.
We also offer the following services specifically tailored to the research process:
Video editing
User generated video editing and coordination
Live streaming for focus groups and in-home ethnography
CCTV viewing for off-site and remote focus groups